Posing the wrong questions of your data wastes precious time, and with only so many hours in the day to use your data effectively, you need to become really skilled at knowing what questions to ask when analyzing results so …
Adam Singer Archive
If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d ... read more
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can become a better analyst.
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. ... read more
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event.
“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously ... read more