Key issues include making customers register before they checkout, concerns about security, and confusing checkout design.
Graham Charlton Archive
Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers.
Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions.
Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some sites need more information.
Filling in forms online can be a pain, but good design can make a lot of difference to the user experience.
The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine.
For executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business ... read more
The fast pace of business in the digital age means that businesses (and business models) are shifting more rapidly than ever. New ... read more
Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn't mean retailers should dismiss apps.
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees.